It was an absolute pleasure to create this Super Bowl spot for Hyundai. We cut a :30 spot that ran during the 2nd quarter of the game and a second :45 version that ran online.
The response to the work has been great. It ranked 5th on the USA Today Ad Meter and became a part of the social media landscape with hundreds of press mentions. Deadpool, T.J. Miller and Ryan Reynolds posted a few of the more notable reactions to the work.