It was an absolute pleasure to create this Super Bowl spot for Hyundai. We cut a :30 spot that ran during the 2nd quarter of the game and a second :45 version that ran online.
The response to the work has been great. It ranked 5th on the USA Today Ad Meter and became a part of the social media landscape with hundreds of press mentions. Deadpool, T.J. Miller and Ryan Reynolds posted a few of the more notable reactions to the work.
Spinifex Group partnered with the original Rocket Man, a.k.a. Sir Elton Hercules John, to produce his “Farewell Yellow Brick Road” tour announcement. I was tasked with providing art direction for the project as well as leading the creation of the marketing and press materials for the event.
Our team pitched and won the Finish Line AOR account and then developed the "Shoes So Fresh" creative campaign which established Finish Line as THE destination for the latest and greatest sneakers. The campaign consisted of video content, featuring Mac Miller, for paid and organic channels as well as in-store and POS assets.
I was thrilled to participate on this opportunity. My partner, Chris Halas, and I were tasked with crafting the narrative, positioning and outbound messaging for the project.
Round two of the Finish Line "Shoes So Fresh" campaign. The work was completed just in time for the holiday season. Elements of this round can be seen all over the internet including your favorite social networks and, of course, at the mall.
And, in case you missed it, the spot features special appearances from super fresh social influencers like Kick Genius, Deshawn Raw and 2Chainz (and his dog, 2Collarz).
A collection of digital / experiential executions. Creative technology applications include motion tracking, projection mapping, interactive touch and one incredibly complicated demonstration of IOE (ask me to explain).
This special events broadcast film was used in a multi-year media rotation by American Airlines to celebrate the men and woman of the United States Armed Forces.
It’s a Pharma parody. Yes I know, but we did it anyway.
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Are you afraid of getting out there? Are you trapped by your charging zone? The Sonata Plug-in Hybrid can help you overcome your Range Anxiety. This short film and web page were designed to highlight the class leading range of the Sonata Plug-in Hybrid.
Atypical times call for atypical solutions. Do to…um…environmental factors, the Genesis G80 Launch materials had to be produced entirely with CGI.
The Global Brand Team at Commonwealth // McCann created, presented and sold the new global brand campaign platform to the leadership of Chevy. The campaign was rolled out across China, South America, Australia and parts of Europe.
Education shouldn't be "one size fits all". A more customized personal teaching style should be used for each student. This video was used as an introduction to a program created by Todd Rose that does just that.
This short film was created to communicate to CFO types the value of IBM’s Power 9 processor. Admittedly it get’s a bit techy at points but it’s certainly better than ppt. deck.
A collection of campaign and promotion design projects for the Trulieve family of cannabis brands.
This teaser campaign for the all-new Hyundai Elantra and Hyundai Elantra Sport was used to build anticipation for the reveal of the car at the L.A. Auto Show and SEMA.
This work was created for American Airlines to announce a new direct flight to Beijing.
